If you are a blogger then you will be aware of how much SEO is important to get you in the website rank. Putting efforts in SEO is as important as the efforts we make while writing unique content on the blog. So in today’s article, I will tell you in detail about the two important factors of SEO, White Hat SEO and Black Hat SEO.
A blogger always has to be updated about SEO while blogging because your ranking does not just depend on how many views come, but it depends on the factors which are included in Google’s algorithm. So if you want to rank your blog? If you want to increase your domain authority, then it is very important for you to know SEO.
SEO i.e. Search Engine Optimization This is a process in which you have to put everything right in the blog article by following the search engine rules. Because you will insert your keywords and headings higher than the limit without knowing SEO, Google crawler can also downgrade your ranking from search results by convincing your post as a Black Hat SEO.
To avoid this, it is very important for you to know the difference between White Hat SEO and Black Hat SEO, so that you do not make any mistake while writing the post and insert the keyword in the right place in your article.
If we say about these two terms in easy language, White means good and Black means bad.
If you understand Google search engine well in White Hat SEO, then your article comes on the rank by following Google’s guide lines, but Black Hat SEO means dark side of your blog. Because of which your blog has a bad influence on domain authority and your blog rank in partner. Because the method adopted here does not follow Google’s policies, so before knowing about black hat and white hat, you should know about how search engine works so that you can understand SEO better. Make no big mistake.
What is Google Search Engine and how does it work
So, friends, without spending time, we understand the difference between these two factories and know that White Hat SEO and Black Hat SEO is finally there?
What is White Hat SEO and Black Hat SEO
These are the techniques of both SEOs, in which one improves the rank of your blog, and the other downs the blog ranking.
White Hat SEO is a technique in which the guidelines or search rules of the search engine are followed. In which the legal SEO of the article is done by understanding how the search engine works and on the other hand Black Hat SEO which is the opposite of this, by understanding SEO, bypassing the google page ranking algorithm in which your article, the search engine policy Violet becomes in rank.
In both techniques, your articles appear in the top on search results, but the difference is that SEO is used correctly in one and SEO is misused by countering Google in the other.
Now you might be thinking that White Hat SEO means a normal SEO which tells everyone but how Black Hat SEO would be done so that your post can be quickly ranked in Google.
For this, we have to first understand its difference so that you can understand both these techniques more deeply and in the last I will tell you which technique is used in the article so that you can choose the right technique for the blog.
- White Hat SEO
In this technique, you have to take a direct route, in which keyword research on each article is applied to the right place in your information.
Due to less knowledge of Black Hat and lack of correct information, 90% of people rank their articles directly, but let me tell you that there is a lot of competition in White Hat seo, because here Google Search Engine Guide Lines are properly followed in which Google’s program automatically decides which article to rank and which article to rank down.
In true terms, more popular or famous blogs follow this technique and improve the ranking of your blog by applying On Page SEO well.
If you want to make a famous blogger then follow my technique if you believe me. Because the more you put efforts in it, the sooner you will get success.
In White Hat SEO, the search engine is targeted as much as the audience is targeted. In this, more importance is given to organic traffic that comes from search results. By using this technique, you can run your blog for a long time and make your own identity.
However, in White Hat SEO, it takes a lot of time to get results and there is no timeline like this, you will start getting good views in 1 month. In this, if someone writes a good post after you and publishes it by SEO, then his article can be ranked on the search engine before you.
So write every article by giving 100% efforts so that you can easily Dominate any already popular blog.
How to do white hat SEO
After knowing what the White Hat technique is, we will see how it is used in the article.
- High Quality Article
The first thing you have to do in this technique is Quality content. You have to make your information accessible to the people here, make it more informative and user friendly so that any person reading it can easily read your written article.
If the language of your article is not understood by the front and there is a lot of mistax in it, no matter how much SEO you do, your post can never be ranked. Why content has a direct impact on your blog traffic and because of that your bounce rate also increases, which causes the rank of the posts along with other articles to be down.
- Keyword Placement
Whichever topic you are writing an article on, you will have to insert keywords in the right place only then your article will be able to rank on those keywords.
Best Free Keyword Research Tool – https://ahrefs.com/keyword-generator
As the title contains the keyword White Hat SEO, you have to add it in the first paragraph, in the lower description, and also in the headings (H1, H2 etc).
For this, you can see my article as an example.
- Page Load Time
It is believed that no matter how good your article is, but if your page does not load in a few seconds, then the reader goes to the other website and due to this, the trust of people on your domain also starts to decrease.
So if you are using WordPress or any other platform then take care of this.
To reduce the load time, host the website on a good web hosting company and also do image optimization in the article so that your page load time is reduced.
- Page Title
Try to get your title eye-catching with your main keyword so that the search person finds the title attractive and wants to read the article and click on the link of your article in the search result.
- Meta Description
The importance of the title in the article is as important as the description seen in the search result. If you are using Yoast SEO, then your meta description gets automatically added, but on a platform like Blogger you have to manually insert it.
- Images and Alt tag
Whenever you write an article, there should be an image in it, so that your article and user should look friendly.
Apart from this, the image has also become part of SEO due to new updates from Google. For this, you have to give Title and Alt tags in the featured image or whatever you have inserted the image, in which you will also have to use the keyword.
With this, Google crawler will be able to understand the topic of your article better while scanning your article.
- Length of Article
Along with the quality article, you also have to lengthen the length of the article. Try to write more than 1000 words in the article and also keep in mind that you do not have to add anything that will make the reader bored.
Use this tool to check the length of the article – Word Counter Tool
- Build Do-follow and No-follow Backlinks
These are backlinks that go from your website to another website or from other website to your website.
Due to taking backlinks from Quality website, traffic comes to your blog, but at the same time the authority of your domain also increases, due to which your articles quickly start ranking on Google.
I hope you have now come to know about the White Hat technique and how to do it. Now we know about the Black Hat technique, how bloggers use it to rank an article.
- Black Hat technique
As I said, it is completely opposite to White Hat, in this you get quick results in comparison to White hat techniques but the method adopted is wrong.
Why keyword stuffing, link farming, hyper links, hidden text is used in such SEO which is not included in Google’s guide lines. Here the search engine’s automatic program is said to forcefully rank the page so that bypassing this crawling program, your article ranks in Google’s first position.
Due to being more effective and because of the policy of Google, you will be able to rank the blog, but Google algorithm has become better and now it has started understanding your move better. Although this process happens automatically, but till date there is no one who has understood the algorithm of Google, using it can also block your blog permanently from Google search.
To know how black hat techniques work, you can also create a fake blog on a platform like Blogger and even if the account is blocked, you will not suffer any harm.
How to do black hat SEO
Before knowing how to do this SEO, let me tell you that it does not follow the rules of Google and it gives you instant results but it also has a bad effect on your blog over time. So I would not advise you to use it at all.
- Hidden Words
Using keywords that are not visible to the user while reading. We can also call it a kind of keyword stuffing but due to not being visible, it not only makes your post user friendly, but it also does not take much time to rank your article.
People using it give white color to the keywords and while doing this, they also take care of which keyword to insert in which place.
Such people are very smart but due to Google’s advanced program, their smartness does not work and they lose their blog forever.
Google crawlers or spyders can easily find such hidden words and if something is found then blocking your article is a game of their left hand.
- Keyword stuffing
This means to fill the keyword forcefully everywhere while writing the article. In easy language, if there is a 3 line paragraph, then use your keyword in it 5-6 times so that your post will be ranked quickly due to the keywords.
Example of Keyword Stuffing-
If you are looking for an earphone then you will find the earphone in any shop so that you do not have to take any trouble in getting the earphones and you can find the earphones quickly.
In the past, when Google came into the new market, all the SEO experts used to use this technique to rank the blog, but now Google is penalizing such blogs and blocking their articles from search results.
So always keep the content unique and in addition pay attention to the keyword density. For example, in an article of 1000 words, you should use keywords only 15 to 20 times, not less than that or more.
Keyword Density Formula – (1.5 or 2) x article words length (i, e 1000) / 100 = 20 Keywords in 1000 words of article.
This is a technique in which the content visible to the user and the content that the Google crawler displays is different.
A website with spam or miss-guided content mostly uses clocking, this can cause your blog to be permanently blocked from the Google search engine globally and you can be at a huge disadvantage if you are earning well.
So if you are looking at blogging as a career for a long time then it would be better if you stay away from such things.
- Spinning Articles
By copying the article of a popular blog, re-writing it in your blog with the help of a plugin or website, it is called Spinning Articles.
Example of Spinning Article
Spinning Article – Black Hat SEO
Why not use Spinning Article
The quality of the content is low because automatic tools are used here.
Due to not having the right word in its place, the readers do not understand certain things, due to which your regular visitors are reduced and this also has a bad effect on your earning.
Such a tool removes important keywords from the text, due to which your article is not able to rank in search results on those keywords.
- Image Alt Tag
This means using your keyword two or three times in the alt tag of the same image. This is considered a negative side of SEO, due to which your rank posts can also be down.
So if you want to insert an image into an article, then use the keyword once in the image so that Google search engine can understand the topic of your article with the alt tag of your image.
- Link Farming
In this technique, the website owner himself creates 50-100 websites on different servers and connects those websites to the main website Indirectly. Apart from this, the owner of the website also buys paid service so that they can put a link to their website on the site with High Domain Authority.
You must have felt that this will increase the backlinks considerably and your blog will quickly rank, so you are thinking right. Most of the use of link farming is paid paid services and for this, it also takes millions of rupees. Where she buys different websites and domains from your money to create professional websites and puts a link to your website in it.
This is a very effective method but Google sees it like Black Hat and penalizes your blog. However, it is considered safe to use it, because companies with such Paid service have a lot of identity and they have SEO experts who put links to your website on the site with high domain authority so that the authority of your domain can increase and Google does not know anything about this.
So if you have money, then you can use it and if not, let it run as it is going, so it will not have a bad effect on your blog.
- Doorway Pages
In this, low quality pages are published in the blog, which has no meaning with the Niche or the topic of the blog. In such an article, keyword stuffing and hidden keywords are used a lot and that page is ranked on multiple keywords and linked to other high quality articles.
This diverts your traffic to quality articles, which causes all pages to rank on the keyword. And not just such a page, but all the pages are prepared and internal linking is also done at the right place in that page, which will increase traffic to your blog.
- Social Network Traffic and Spam Traffic
Whenever we create a new blog and write articles, we definitely share it on social media. Facebook is used more for this, where we ask other people to do Link Exchange.
This increases the views on your page, but how long the visiting person reads your page also depends on the SEO. If people who exchange links get back immediately after visiting, then Google looks in this negative way and its program feels that nothing in this article is of quality, so people are going back immediately after reading it. .
Because of this, your rank does not increase and social media websites like Facebook also consider it as a spam link and permantly block it. Because of this, there are thousands of views on your page, but the article is not able to rank on Google.
So if you want to run the blog seriously then it will be better if you stay away from links exchange and spam traffic.
There are many ways that you can use White Hat and Black Hat SEO articles. And by reading this, you must have understood that if you work hard and run a blog with a short cut, no one will stop you from getting success.
If you liked this article, then share it with your friends and if you are connected to social media, then give this blogging SEO technique to the rest of the people so that their blogging career does not die early.